By Emily Bary MarketWatch ~ Jan 22, 2021
Company has shaken up its film strategy with HBO Max and participated in a huge 5G spectrum auction
AT&T Inc. is at the beginning of a pivotal year as it tries to navigate the pandemic and beyond.
With its business under pressure amid the COVID-19 pandemic, the company has made big moves that could alter its future. AT&T’s T, +0.35% Warner Bros. film studio was arguably the most aggressive in moving films to its streaming platform, and the company is expected to have spent heavily at a recent wireless spectrum auction that was crucial to defining the 5G landscape.
Though AT&T’s wireless business has held up during the pandemic, its various media segments have faced more challenges. Theater closures have hurt the film business, while a more limited slate of live television programming has increased the subscriber erosion at DirecTV.