By Sarah Thomas; Light Reading ~ Mar 16, 2015
AT&T is hoping to its associate its network with a new moniker, “strongest 4G LTE signal,” and it’s enlisting the help of four of basketball’s greatest to make the new tagline stick.
The carrier is running a series of commercials around March Madness with retired basketball all-stars Shaquille O’Neal, Julius Erving, Clyde Drexler and Christian Laettner centered on its claim to have the strongest 4G LTE signal.
So what makes an LTE signal the strongest, you ask? AT&T Inc. (NYSE: T) CMO David Christopher tells CNet it’s related to reliability and means its customers won’t experience service interruptions like video buffering or songs skipping.

